![]() ![]() Optimize your robots.txt file: Guide search engine crawlers by specifying which pages to index and which to ignore. You can use any of the already mentioned SEO tools or the W3C Markup Validation free tool.Ĭreate an XML sitemap: Help search engines understand your site's structure and index your content more effectively. ![]() Validate HTML basics: Once you have your HTML basics in place, you need to validate them. Use search-friendly URLs: Ensure your URLs are short, descriptive, and keyword-oriented to improve visibility and user experience. Optimize your site architecture: Create a logical site structure with clear, organized, and easily navigable categories and subcategories, no matter if you opt-out to headless, decupled, or monolith architecture. Now, let’s deep dive into 3 different focus areas, i.e., Tech SEO, On-page SEO, and Off-page SEO. Perform a thorough site audit regularly: Review your website's overall performance, identifying areas for improvement and opportunities to optimize for search engines. In case you run an eCommerce store, conversions from organic traffic through the lance of Customer Lifetime Value (CLV) is a must. Prioritize page speed: Optimize your website's performance to improve overall user experience and influence search engine ranking, on top of lower ad spending and increasing conversions.Ĭreate high-quality, engaging content: While speed matters, prioritize creating valuable, informative content that appeals to your target audience.Ĭreate the right SEO KPIs: Most common ones are total search traffic growth, total organic keywords, total linking domains, etc. Tailor your content and SEO strategy accordingly.įocus on user experience (UX): Enhance your website's usability, navigation, and design to keep users engaged and satisfied. ![]() Understand your target audience: Identify your ideal customer and their needs, preferences, and pain points. Use SEO tools: Get accustomed to using SEO tools such as SEMRush, Ahref, Moz, SEOMonitor, ScreamingFrog, etc., to stay on top of your website health and keyword data. Set Google Search Console and Big Webmasters Tools acc.: Monitor your site's search performance, fix crawl errors, and identify opportunities for improvement in Google and Bing. Set analytics: Track your website's performance and user behavior via GA4 or Google Analytics alternatives to optimize your SEO strategy over time. □Deep dive into what you need to do before you start with SEO. ![]()
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