![]() You’ll see the Leaping Bunny seal and our “cruelty free” stance on our packaging to reinforce our commitment. Burt’s Bees does not test its products on animals nor do we ask others to do so on our behalf. “Burt’s Bees is currently only selling products in China via direct-to-consumer ecommerce, a channel which is exempt from Chinese animal testing regulations. The Burt’s Bees website, in their FAQ section, includes the following statement regarding animal testing: Law Requirementsĭoes the company allow animal testing to be carried out to meet regulatory requirements? Is the company sold in countries where animal testing is required? Why Burt’s Bees Products are Cruelty-Free Source: Pexels Third Partiesĭoes the company carry out testing of ingredients or products through third parties? 5. Suppliersĭo the brand’s suppliers test ingredients or finished products on animals? 4. Finished ProductsĪre the company’s finished products tested on animals by the company or any other company? 3. Ingredientsĭoes the company use any ingredient, formulation, or product from a manufacturer or supplier that conducts, commissions, or has been party to animal testing practices? And, does the company’s parent company use contentious ingredients? 2. To evaluate a brand, we use five key considerations: 1. A company may fulfill some ethical obligations but fall short on others. Just because a brand claims to be cruelty-free does not mean that you would agree with their claim if you had all of the facts. What Criteria Do We Use?Ĭruelty in product manufacturing takes many forms. Here’s everything you need to know regarding the cruelty-free status of Burt’s Bees. So, let’s take a closer look at Burt’s Bees.Ĭaring Consumer exists to connect you to products and brands that meet your ethical standards. But, we know that a public image does not always tell the whole story. So, there’s clearly a level of commitment by Burt’s Bees towards ethical conduct, including cruelty-free practices. Companies certified with the Leaping Bunny seal have committed to a comprehensive avoidance policy on using animals for product testing.īurt’s Bees is also noted by PETA as a “company that does not test on animals.” ![]() Their packaging indicates their cruelty-free stance and also bears the Leaping Bunny seal. These include Sedex, AIM-Progress, Global Shea Alliance, and the Natural Resources Stewardship Council. Burt’s Bees is a member of several global responsible sourcing organizations. There’s good evidence that their messaging is sincere. ![]() Then in 2007 Burt’s Bees was purchased by manufacturing giant Clorox for a staggering $925 million.ĭespite its ownership by a Fortune 500 company known for chemical cleaning products, Burt’s Bees has continued to present a focus on natural and ethical practices. They started beekeeping, selling honey, then finding additional uses for the beeswax.īurt’s Bees’ product line came to include natural soaps, perfumes, candles, and lip balms. It’s a tale of two hippy entrepreneurs leaving the hustle and bustle of the big city to seek a simpler life in the Maine wilderness. The Burt’s Bees origin story is woven into all of their branding and marketing efforts. Their focus is on natural ingredients and a “conscious” process of sourcing and manufacturing products. Since its founding in 1984, Burt’s Bees has always sought to position itself as an ethical and eco-friendly option in the personal care marketplace. ![]()
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